Bajaj Finserv Limited is one of India’s most diversified non-bank financial services companies, headquartered in Pune. www.bajajfinserv.in+3Wikipedia+3Bajaj Group+3 Founded in 2007 via a demerger from Bajaj Auto, it is part of the larger Bajaj Group and acts as a holding company for many finance, insurance, asset management, digital marketplace & lending businesses. www.bajajfinserv.in+3Wikipedia+3Bajaj Group+3
Its services span a very wide range: consumer and commercial loans (including home, auto, personal, small business, gold etc.), insurance (life, health, general), savings and investment products (fixed deposits, mutual funds), digital financial marketplace solutions, health-tech services, and wealth management. Bajaj Broking+3StockAnalysis+3Bajaj Finserv Asset Management Ltd+3
A few key stats: it serves over 300 million+ customers across India. www.bajajfinserv.in Its product portfolio is large (750+ products across lending, insurance, investment, etc.). www.bajajfinserv.in+1 It operates through thousands of locations / points of sale, including rural and urban coverage, supported by digital apps, analytics & AI for customer experience, decisioning and operations. www.bajajfinserv.in+2Bajaj Group+2
Recently, Bajaj Finserv has also taken full control of its insurance businesses, rebranding them as Bajaj General Insurance and Bajaj Life Insurance, after buying out Allianz’s stake. The Times of India
In summary, Bajaj Finserv is positioned as a “financial lifecycle partner”—meaning it aims to meet customers’ financial needs across life stages through a mix of credit, protection, investment and wellness offerings. www.bajajfinserv.in+2Bajaj Group+2